The state of Washington is doing something that I think is long overdue. They’re going after an SEO outfit for bogus business practices. The state’s Attorney General says:
these entities have ripped off their mostly mom-and-pop clientele through a pattern of unfulfilled performance promises and financial shenanigans.
By the way, for some reason I find it really cool and somewhat funny that he actually used the word “shenanigans”. Aside from that, I’m surprised that people running firms like the one being sued haven’t been spending a lot of money at Washington DC dentist offices (or dental offices wherever they are… ) getting their teeth fixed because of dissatisfied customers deciding that they’re tired of getting ripped off and rearranging somebody’s jawline over it.
In a nutshell, the state’s Attorney General has leveled six basic charges against them, the top one on the list being:
Misrepresenting the ability to significantly increase traffic to customer Web sites by achieving top search-engine rankings and failing to deliver other promised services.
This one has been a pet peeve of mine for a long time and it’s about time (past time even) that somebody’s doing something about it. NO SEO company (or anybody else) can make any real guarantee that they can achieve top search engine rankings for a site. The very best they can do is all of the usual SEO tasks, optimize on-page factors, build links from as many relevant sites as possible and probably start some kind of pay per click advertising campaign.
Hopefully SEO firms will see this as a signal to stop trying to blow smoke in customer’s faces and be more honest about what they can and cannot achieve.
[Tags]seo, seo company, lawsuit, false claims, washington state, attorney general[/tags]