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I Have The Power!

March 10th, 2012 20:55 pm | by Ed |

Here's something you probably didn't know about me. I'm a "Nielson Family".

Ok, because I live alone I'm not exactly a "Family" but I DO count as a household in terms of shopping and such.

What it means is that I've got one of those handheld barcode scanners that I use to scan all of my purchases with. The data gets sent to AC Nielson who compiles a whole raft of marketing data from thousands of people like me who do this. Retailers use this data to determine, among other things, what products to stock, how much to charge for them, how to position them in the store, what degree and type of advertising they need to market those products and so on.

I don't suppose it's a really big power trip but in a way there is a degree of real power. Though I have to say that I haven't seen stuff that I buy a lot of start showing up in more stores or at better prices.

Technorati Tags: marketing data, marketing, shopping

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