Ask.com is rolling out a new feature called “AskEraser” that is supposed to obscure the searches that a users does on their site. Right away in a slashdot article somebody is pointing out that privacy experts don’t think that the privacy concerns of most users is high enough for this to be anything like a major selling point of Ask.
The thing is that there is an obvious solution: Education. First, make sure that this tool does in fact protect the privacy of searchers. Second, show users how their privacy is at risk and finally show that this tool can protect them from that risk.
It’s not a cure-all for certain, but every little bit counts and yeah, there will be LOTs of people too complacent or busy to do anything about it but this kind of thing will help a lot of people. In short, yes, I think this could be considered an important selling point of Ask.com